Happy Tomorrow
Month

March 2008

6 posts

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Mar 29, 2008
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Mar 27, 2008
“Maybe in the future, a copywriter’s job will be to manage and edit incoming streams from these Embedded Content Creators. Maybe.” —
Mar 27, 2008
Copywriters vs. Content

Copywriters: Good ideas. Funny stuff. Big picture.

VS 

Embedded content creators: Honesty. Deep cultural knowledge. Authenticity.

This is an idea I’m still thinking through. I hate “Embedded content creators”  but “Blogger” felt narrow and about five minutes from being outdated.

Mar 27, 2008
“We’re in the middle of a weird phase.” —
Mar 27, 2008
“Art directors build sets. Designers build cities.” —Larry
Mar 26, 2008
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